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Navigating the Music Business in Africa: Afrobeats case study

School:

Creative Economy

Certificate:

Yes

Application Fee:

$120 $100 / ₦120,000 ₦100,000 (Early Bird)

Program Length:

6 weeks

Start Date:

To be communicated

Location:

Online

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About the course

In this program, we dive deep into the vibrant world of African music, exploring its origin and influence on the global music industry. Through captivating case studies and real-world examples, you'll gain valuable insights into the business side of music. Discover how artists, producers, and industry professionals navigate this thriving genre, opening doors to new opportunities.

Unlock your potential as we explore the dynamics of the music business in Africa and the global impact of Afrobeats. Join us on this exciting journey of knowledge and creativity, where music and business merge in harmony. Let's embark on this enriching adventure together!

Our Faculty

OYINKANSOLA FAWEHINMI

instructor

Oyinkansola Fawehinmi, commonly known as Foza, is currently the Lead Consultant at Zaeda Oracle Limited, a creative economy legal and business solutions company in Africa. Her accomplishments have not gone unnoticed, earning her accolades like the 2022 Future Awards Africa "Prize for Lawyer," the 2021 Esq. Awards "Young Professional of the Year."

JOEY AKAN

instructor

Joey Akan is a multi-award winning journalist, writer, A&R and Media Consultant. He is a writer, broadcaster, host, public relations consultant and commentator on current affairs, including African music, Urban pop culture, politics, sport, race, gender and sexuality. Joey is the Founder/CEO of Afrobeats Intelligence.

BLESSING MANAFA

instructor

Blessing Manafa merges consumer marketing campaigns, partnerships and regional on-ground knowledge with data analytics to better inform decision making towards effective marketing initiatives. Blessing currently serve as the Digital Services and Partner Manager for West Africa at Sony Music. Home to Davido, Wizkid, Oxlade, ChrisBrown, Beyoncé, Adele and more.

What you will learn

Building a music business from scratch. Funding and financing options for music ventures.

Music startups and innovative business models.

Overview of the global music industry. Key players and stakeholders in the Afrobeats industry.

Copyright basics and intellectual property protection. Publishing deals and royalties in Afrobeats (Publish royality and Master Royality). Licensing and synchronization in the music industry.

Creating a brand identity for Afrobeats artists. Effective strategies for promoting music in the digital age.

Roles and responsibilities of artist managers. Negotiating and drafting artist contracts.

Tour management and live performance bookings.

$120 $100

₦120,000 ₦100,000

  • Access to the LMS portal containing your lessons.

  • Access to a supportive community.

  • Engaging video lectures, and practical exercises.

  • Live-classes with industry experts.

Career Outcome

Establish and manage a successful music business

  • Learnt how to engage with various stakeholders in the music industry the right way.

  • Gained insights into the global music industry, with a focus on the key players and stakeholders in the Afrobeats genre.

  • Learned the copyright basics, intellectual property protection, publishing deals, and royalties specific to Afrobeats music.

  • Mastered effective strategies for promoting your music in the digital age.

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